Privacy Policy | Take the Wheel Baja – Private Off-Road Tours in Los Cabos

Privacy Policy

Last updated: August 24, 2025

At Take the Wheel Baja (“Company,” “we,” “us,” or “our”), we care about your privacy. This Privacy Policy explains what personal information we collect from you on our website and during the booking process for our private off-road tour services in Los Cabos, Baja California Sur, Mexico (the “Services”), how we use it, and the choices you have.

1) Who we are

We operate premium, private off-road tour experiences in Los Cabos. Our primary contact information is published on our site’s Contact page:

  • Location: San José del Cabo, Baja California Sur, Mexico
  • Email: info@takethewheelbaja.com
  • Phone/WhatsApp: +52-615-110-3214

2) Information we collect

We collect information in the following ways:

  • Information you provide directly via website forms (e.g., contact/booking forms, registration/search forms) or when you call or email us:
    • Identity & contact data (name, email, phone);
    • Booking details (preferred tour, dates, party size, special requests);
    • Optional notes/messages you include in a form or email.
  • Payment & transaction data processed through our checkout or invoicing tools (handled by PCI-compliant payment providers). We do not store full card numbers on our servers.
  • Technical data such as IP address, device/browser type, pages viewed, and referral URLs, collected through standard web logs and analytics.
  • Media & safety documentation as required for certain experiences (e.g., signed waivers at check-in). For marketing photos/videos taken during tours, see “Content & media” below.

3) How we use your information

We use your information to:

  • Provide and manage bookings, communicate about your tour, and deliver customer support;
  • Process payments, refunds, and deposit/cancellation requests according to our Terms;
  • Operate, secure, and improve our website and Services;
  • Send service-related messages (booking confirmations, reminders, policy updates). With your consent or where permitted by law, we may send marketing updates; you can opt out at any time.

4) Legal bases for processing (EEA/UK only)

  • Contract: To perform our agreement with you (manage your booking);
  • Legitimate interests: To run, improve, and secure our Services;
  • Consent: For optional marketing and non-essential cookies where required;
  • Legal obligation: To comply with applicable laws (e.g., tax/financial recordkeeping).

5) How we share information

We share personal information only as needed to provide the Services, including with:

  • Payment processors to handle secure transactions;
  • Operational partners involved in delivering your tour (e.g., transportation, restaurants, activity providers you choose as add-ons);
  • Service providers for website hosting, analytics, email communications, and customer support;
  • Authorities if required by law or to protect safety, rights, or property.

We do not sell personal information. We also do not share personal information for cross-context behavioral advertising as defined by certain privacy laws unless we clearly state otherwise and provide an opt-out.

6) Cookies & analytics

Our website uses essential cookies to operate and may use analytics cookies to understand site usage and improve performance. You can manage cookies through your browser settings. Where required by law, we will request consent for non-essential cookies.

7) Content & media from tours

We may capture photos or short video clips for safety, quality assurance, or marketing. If you prefer not to appear in marketing media, please inform your guide at check-in and email us afterward; we’ll honor reasonable removal requests where feasible.

8) Data retention

We retain personal information only for as long as necessary to fulfill the purposes described above, comply with legal/ tax requirements, resolve disputes, and enforce agreements. Retention periods vary by record type (e.g., booking records vs. routine server logs).

9) Security

We maintain administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

10) International transfers

We operate in Mexico and may process information on servers or with service providers located in other countries. Where required, we implement appropriate safeguards for cross-border transfers.

11) Your privacy rights

Depending on your location, you may have the right to access, correct, update, delete, or port your personal information, and to object or restrict certain processing. You may also have the right to withdraw consent for marketing at any time.

  • EEA/UK: Rights under GDPR, including the right to lodge a complaint with a supervisory authority.
  • California: Rights under CCPA/CPRA (access, deletion, correction, limit use of sensitive data, and opt-out of sale/sharing). We do not sell personal information. To exercise rights, contact us using the details below.

12) Children’s privacy

Our website and Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child provided personal information, please contact us so we can delete it.

13) Third-party links

Our site may link to third-party websites or platforms (e.g., social, review, or partner sites). We are not responsible for their privacy practices. We encourage you to review their policies.

14) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date indicates the latest revision. Material changes will be posted on this page and, where appropriate, communicated to you.

15) Contact us

For questions, privacy requests, or complaints, contact us:

  • Email: info@takethewheelbaja.com
  • Phone/WhatsApp: +52-615-110-3214
  • Mailing location: San José del Cabo, Baja California Sur, Mexico

16) Additional disclosures for California residents

We collect the following categories of personal information: identifiers (e.g., name, email, phone), commercial information (e.g., booking history), and internet activity (e.g., browsing analytics). We use and disclose these categories for the purposes described in Sections 3–5 above. We do not sell personal information. We do not share personal information for cross-context behavioral advertising unless we have provided a clear notice and opt-out mechanism.

To exercise your California rights (access, deletion, correction, portability, and opt-out), please email info@takethewheelbaja.com. We will verify your request and respond within legally required timeframes.

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